The National Rugby League has announced a sponsorship deal with cryptocurrency exchange Swyftx, reportedly making it the biggest crypto partnership in Australian sport.

Under the agreement, which runs for three seasons from 2023, Swyftx branding will appear across the sport including at matches and the bunker in broadcasts across the country.

“This is a defining partnership for the NRL and Swyftx and represents a major milestone for the Australian crypto industry,” Swyftx CEO Ryan Parsons said on Thursday.

“Our Brisbane office overlooks the cauldron, Suncorp Stadium, and many of our staff walk to the ground after work to watch the NRL Telstra Premiership or Ampol State of Origin.

“It’s now clear that crypto and digital asset investing forms part of a typical portfolio and it’s great to see Australians embracing this new technology.”